Edelman Trust Barometer

The 2012 Edelman Trust Barometer measures attitudes about the state of trust in business, government, NGOs, and media across 25 countries, and has done so since 2007.

The 2012 Edelman Trust Barometer survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 – November 30, 2011. The online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week."

Spatial Coverage: 
Data Creator: 
Time Period: 

2007 - 2011

Data Publisher:


Online documentation is provided throughout the site, detailing the lastest trends information.


Data can be downloaded in .txt or .pdf.  Data slides can be viewed online in slideshare.

Data Access: 

Freely available data on the internet.